Branding

Dive Brief: Dunkin’ drove 238% higher engagement with audio ads when piloting a new solution that dynamically matches ad content to what the user is listening to in real time, according to details shared with Marketing Dive. Developed by AI Music, the Sympaphonic Ads tool automatically adjusts the background audio of marketing messages to fit …

Dunkin’ drives audio ad results by matching background music to listeners’ tastes Read More »

Data and technology can help clarify customer behavior at the earliest stages of the decision journey. Here’s how. Agrowing share of the marketing budget is managed according to the principles of targeted-performance marketing: personalized messages, direct impact measurement at the level of individual users, near-time optimization, and partial automation. This is especially true for digital marketing …

Performance branding and how it is reinventing marketing ROI Read More »